Digital Marketing Trends and Their Implications

Date and Time

Saturday Sep 9, 2017
9:00 AM - 12:00 PM CDT

Location

Ottawa University

245 S. Executive Dr.
Brookfield, WI. 53005

Registration and Networking 8:30-9:00
Seminar 9:00-Noon

Cost: $35 per person, $20 for second person same business

Website

http://www.sewisconsin.score.org

Digital Marketing Trends and Their Im...

Description

This workshop is for business owners and entrepreneurs who want to improve their online presence and overall effectiveness for their business in an increasingly competitive environment.

Seminar overview

Managing your website, staying current with Social Media, and developing attention getting headlines to increase opening your emails requires your time and attention to detail. Social Media, Facebook for example, are becoming more popular with businesses and consumers, 1.5 billion visits monthly. LinkedIn, a preferred platform for business to business, receives .3 billion visits monthly. The rapid growth of these platforms creates more competition for potential customers, but also opportunities for reaching your target consumers and clients. The task of staying current does not have to be over powering. In this workshop you will learn:

How to make your website more relevant by learning search engine optimization (SEO) and search engine marketing (SEM) best practices. These best practices will be presented to differentiate the correct from the incorrect.
Social Media leaders are becoming a primary awareness building vehicles for both large and small businesses. You will learn how to encourage engagement, which leads to interest, and potentially favorable action. You will also learn what not to do to avoid audience indifference.
Email marketing is designed to drive favorable action. This can include immediate purchase to an appointment confirmation. Email marketing, when done well, also includes:
- Subject lines to get attention
- Images to increase attention and readership
- Release of emails when they will have the best chance for opening
- Different types of newsletters to increase engagement
- Using email effectively with social media

Join us and learn what the major trends are impacting the ever increasing digital world. Importantly, what you can do to capitalize on these trends to grow your business.